A PRODUCT OF THE IDEAS SHED INDEPENDENT MINDS. INDIVIDUAL PAPERS.READ MARCUS’S PAPER
EST. 2026ALL THE THINGS THAT MAKE YOU, YOU.VOL. 01 / NO. 001
The Daily Ms.
Sunday, 6 September 2026 TODAY’S POSSIBILITIESA PAPER OF YOUR OWN

YOUR NEWSPAPER. NOT ANOTHER FEED.

Imagine if
everyone had
their own
newspaper.

Your world, between the lines.

You curate it. It changes every day.
A paper to open with your morning coffee.
Share it with the world. Or keep it just for you.
Your content. Your design. Not this template.

EXTRA!
EXTRA!THIS ONE’S ABOUT YOU.
THE MORNING DELIVERY. SOMEWHAT UNCONVENTIONAL.
YOUR NEWSPAPER.
CURATED BY YOU.
KEPT ALIVE AUTOMATICALLY.
WHAT COULD BE IN YOURS?Read. Watch. Listen.Yes, there’s WordleAn actual cow gameSomething unexpectedKEEP TURNING THE PAGE
THE SHOWROOM / OPEN FOR CURIOSITY
01

What could be in yours?

NOT OUR TASTE. YOUR WORLD.

This is the showroom, not someone else’s reading list. Try things. Play things. Ask yourself: what would I put in mine?

READ / THE VOICES YOU CHOOSE

The writer you never miss has published something new.

That Substack you actually open. A newspaper you trust. A blog so gloriously niche it deserves its own column.

You choose the real sources, not a box marked “interests”. New things from those sources can find their way into your paper.

THINK / YOUR ATTENTION, YOUR RULES

It’s your paper.
Put whatever the hell belongs in your world in it.

A serious essay next to a boxing podcast next to your nan’s lemon drizzle recipe. Humans are allowed to be interesting.

And it can look like you, too

LAUGH / ENTIRELY OPTIONAL

One terrible joke before work.

Why did the cow become a journalist?

She wanted to get to the udder side of the story.

THE EDITOR HAS BEEN SPOKEN TO.

Or absolutely no jokes. Your paper, your tolerance.

WATCH / FOLLOW THE RABBIT HOLE

That YouTube obsession of yours.

Football tactics. Pottery. Space. Someone restoring an impossibly rusty thing. Your creators, in your paper.

Example video: Sir Ken Robinson at TED
TRY A PLAYER: Sir Ken Robinson at TED. An example, not your assigned taste. YouTube loads when you press play.

LISTEN / YOUR KIND OF GOOD NOISE

Something you actually want in your ears.

A new podcast episode. A favourite audiobook. Music for making things. A whole morning needn’t be words on a screen.

Your next
rabbit hole.

TRY A PLAYER: an episode from BBC In Our Time. Imagine your own favourite here.

THE REST OF YOUR LIFE / ALSO WELCOME

PEOPLE

Someone who inspires you.

NEAR YOU

Five minutes from your front door.

BOOKS

A thought from the book you’re halfway through.

YOUR PROJECT

Something you’re making.

YOUR WRITING

Something only you could say.

THERE IS NO “NORMAL” NEWSPAPER

A whole person.
Not a list of topics.

Substack / newspapers / blogs / YouTube / podcasts / books / audiobooks / writers / people /

Sources update when supported by their publishers. Automatic imports are coming with the self-service product. Paywalls and publishers’ access rules still apply.

Want to see a real one? Read Marcus’s paper

SAME IDEA. ENTIRELY DIFFERENT HUMAN.

Yours won’t
look like this.
That’s the point.

This site shows possibility. Your newspaper is shaped around you: masthead, type, colour, layout, humour, games and what the world gets to see.

£100 is not Marcus handing you this template. It’s Marcus building your newspaper with you.

Imagine yours

QUIETLY INDEPENDENT

The Considered View

YOUR MORNING EDITIONNO. 001

A little room to think.

Your voices.
Your obsessions.
Your own point of view.

Read something.
Make something.
Change your mind.

100%
YOU

A restrained broadsheet. Long reads. Fine rules. A little breathing space.

Imaginary fragments, not themes to choose from. The person informs the design.

02

A proper morning ritual.

FRESH COFFEE. FRESH PERSPECTIVE. FIVE LETTERS.

YOUR FIRST FEW MINUTES OF THE DAY

Open your paper.
Not another feed.

Something to read. Something to listen to. Something that makes you think. And yes, your Daily Moooos could include Wordle.

It’s the things you already love doing each morning, all with a place of their own.

ReadThe writer you always make time for.
ThinkAn opinion you haven’t quite made up.
PlayFive letters. No urgent emails.

Wordle? Absolutely.

5 × 6

Type on your keyboard, or tap the letters below.

Five letters. Six guesses. Coffee optional.

An independent Wordle-style demo, with our own word each day. No New York Times affiliation or integration. Play the original Wordle ↗

03

The games room.

YES. YOUR NEWSPAPER CAN HAVE GAMES IN IT.

A DAILY MOOOOS ORIGINAL / INSERT ABSOLUTELY NO COINS

The Daily Delivery.

PAPERS DELIVERED00
MISSED / 500
PERSONAL BEST00

THE VILLAGE NEEDS ITS NEWSPAPERS.

Deliver the news. Don’t spill the tea.

Door numbers move towards your cow. When a door turns pink, THROW. Tap the game, use the button, or press Space. Five misses ends the round.

TAP / CLICK / SPACE TO THROW · 60 SECONDS · 5 MISSES
Serious journalism. Questionable delivery methods.Want your own newspaper?
04

All the things that make you, you.

CURATED BY YOU. NOT GUESSED BY AN ALGORITHM.

You choose what
makes the front page.

Your favourite Substack. A project you’re building. Sunday football, family photographs, small gardens, big ideas. You choose the actual writers, voices and odd little obsessions that belong. The paper’s job is to keep up.

Your reading. Your writing. Your ridiculous hobbies.
Your philosophy. Your projects. Your very particular jokes.

FIRST FOR YOU. SHARED IF YOU LIKE.

“Want to know
something about me?
Read my newspaper.

Keep the whole thing private. Publish the lot. Or give each section its own public or private setting.

A public paper says more about you than another page called About Me.

See what Marcus puts in his

What I see. Every part of my world.

Your name here.

The things I’m building Public
My personal notes Private
Ideas worth passing on Public
My morning rituals Private
Over the Fence Public
Try the switch above. Your private sections stay yours.

05 / AN INTENTIONAL INTERRUPTION

THINGS YOU DIDN’T ASK US FOR.

Over
the Fence.

Most of this paper is your world.
This bit makes it a little bigger.

A different perspective. An unexpected obsession. Something beautiful, strange or gloriously unrelated to you.

The familiar pink cow peeks over the editorial fence
01

A DIFFERENT KIND OF INTELLIGENCE

What if making things slowly is the point?

A stop-motion woodworker turns a mundane object into something quietly extraordinary. No productivity lesson required.

Explore Omozoc’s world
AI SHOULD BROADEN YOUR WORLD. NOT SHRINK IT.On or off. No 47 filters to rebuild your bubble.

MY WRITING / THERE’S ROOM FOR YOUR VOICE

You don’t just
read this paper.

A thought of your own. An essay. A project update. Something you can’t quite stop thinking about.

Your voice belongs next to the voices you follow.

YOUR WRITING / THE FIRST LINE IS YOURS

“Something I believe.
Something I’m making.
Something I haven’t quite figured out.”
No audience required. No polished opinion necessary.
06

Your paper. Your kind of beautiful.

NOT EVERY NEWSPAPER NEEDS A PINK COW.

TALK TO YOUR DESIGNER

“Could it feel
a bit more me?

Your name. Your masthead. Your colours. Your mix of everything. You shouldn’t need to learn a design tool to have a point of view.

Try a suggestion. Watch the paper change.

An interactive design preview. These requests change a controlled design system. Live AI conversations are coming soon.

The Sunday Human
AN INDIVIDUAL PAPER / THE MORNING EDITION

THE WORLD OUTSIDE

There is more to life than the things on your list.

A little curiosity. A little time. A paper that feels like somewhere you belong.

An illustrated village street, ready for a morning stroll
A thought of my own.What would I make if I stopped waiting for permission?
The good stuff.Something to read. Something to try. Something to pass on.
MADE WITH THE DAILY MOOOOS · A PRODUCT OF THE IDEAS SHED
FOUNDING MOOOOS / THE FIRST 10THE BEGINNING OF SOMETHING INTERESTING.

This could be
your newspaper.

Not this template. Not our taste. Yours.

Your interests. Your writing. Your videos. Your podcasts. Your philosophy, jokes and odd little obsessions. In a design that feels like you.

We’re looking for the first ten people to make one with us. Marcus will build it with you.

£100

ONE-OFF SETUP. YOUR OWN NEWSPAPER.

A real conversation. Your sources and sections. Your name on the masthead. Your own writing. Your public and private world. A first edition, built and published with you.

No obligation. Let’s see what your newspaper could be.£100 is a setup service, not a subscription. You can stay on a genuinely useful Free plan afterwards.
01

A curious conversation.

What you read, watch and listen to. Your hobbies, philosophy, humour and projects. What you want privately, and what you might share. No questionnaire.

02

A paper shaped around you.

Your editorial structure, first sources, writing area, visibility settings, masthead and design direction. All made with Marcus.

03

Your first edition, out.

A published newspaper, an Ideas Shed-hosted address, and sensible initial tweaks once you’ve lived with it.

01Talk
02Curate
03Design
04Build
05Publish
07

A newspaper for everyone.

THE SELF-SERVICE PRODUCT / COMING SOON

ALWAYS A GENUINE FREE OPTION

Free

£0 ongoing

Your personal paper, core sections, a sensible set of sources, basic updates, own writing, public/private controls, Over the Fence and basic design.

An Ideas Shed-hosted address. Useful by design.

INDICATIVE / COMING SOON

Standard

£9.99 /month

More sources and design control, stronger updating, a richer archive, conversational editing and custom-domain support.

Proposed direction. Features and limits to be confirmed.

INDICATIVE / COMING SOON

Premium

£29.99 /month

Richer AI curation, smarter summaries, advanced source handling, greater editorial and design freedom, and higher limits.

Proposed direction. No subscription is being sold here.

ALSO COMING SOON / PEOPLE, NOT POSTS

Interesting papers.
Even more interesting people.

Read a friend’s newspaper. Find someone unexpectedly similar. Or fascinatingly different. Follow their paper, without the popularity contest.

“You and Anna read several of the same writers. But she’s obsessed with architecture, which almost never appears in your paper.”AN ILLUSTRATIVE FUTURE INTRODUCTION. NO SOCIAL NETWORK YET.

A PRODUCT OF

THE
IDEAS
SHED.

Want to take this further?

A strange interactive map? Your own game? A completely bespoke animation? This sounds like an Ideas Shed job.

The Ideas Shed turns ideas into things that actually exist. Tell us what’s in your head.

Talk to The Ideas Shed
08

A few perfectly reasonable questions.

What is a Daily Moooos?

Your own newspaper, bringing together the sources, writing, media, interests and little rituals you choose. It begins with what you want to spend time with, rather than a feed guessing what might keep you scrolling.

Is it actually for me to use every day?

That is the whole idea. Open your paper with your coffee. Find your favourite voices, something to think about and perhaps a game. Sharing it is optional. This showroom uses a few clearly labelled examples; automated source imports are coming with the self-service product.

Can I keep it private, or make some parts public?

Yes. The product is designed around a simple public or private setting for each section and each piece of writing. The first prototype lets you compare those views. Prototype edits are saved only in your browser; the public switch previews a layout rather than publishing it to the internet.

Can I have Substacks, YouTube and podcasts?

Yes, as sources, links and supported players. Access depends on the publisher: we cannot bypass a paywall or promise every service supports embedding or automatic imports. The demo uses real external links, YouTube and a BBC podcast player.

Can I write my own pieces?

Absolutely. Essays, opinions, photographs, project updates, recommendations or a three-line note. Your voice belongs alongside everything you follow, with a public or private choice.

Can I have Wordle?

Yes. Your paper can link to the original Wordle as part of your morning ritual. Our homepage has an independent playable Wordle-style demonstration with our own daily answers. It is not a New York Times integration or affiliated product.

Can I have games and jokes?

Of course. You can play The Daily Delivery right here. Or you might want trivia, cartoons, recipes or nothing humorous at all. It is your paper. A completely bespoke game can be quoted as separate Ideas Shed work.

Can I change how it looks?

Your name, masthead, colours, typography and layout should feel like you. Try the live design preview above. Conversational design will sit on a flexible but controlled design system. Entirely bespoke work is a separate conversation.

What does £100 get me?

A conversation with Marcus, help shaping your editorial structure, first important sources and sections, a writing area, public/private structure, your newspaper name and design direction, a first edition, publication and sensible initial tweaks. It is for the first ten customers.

Is £100 a subscription? Can I stay on Free?

£100 is a one-off human setup service. It does not enrol you into a paid subscription. There will always be a genuinely useful Free ongoing option on an Ideas Shed-controlled address.

Can I have my own URL?

Your free newspaper can use an Ideas Shed-hosted subdomain. If you want your own domain, Marcus can help establish it during setup. Domain registration, renewals and any paid hosting arrangement are agreed separately. Premium domains and unusual costs are quoted separately.

What is Over the Fence?

A small part of your paper devoted to things outside your existing world: another perspective, an unfamiliar hobby, something strange or beautiful. You can turn it off. You cannot filter it endlessly into another version of the same bubble.

What if I want something completely bespoke?

Custom games, animations, graphics, maps, unusual data or new functionality can become an Ideas Shed project. We will discuss the idea, scope and price before any work is commissioned.

What is working in this first build?

Both games, media playback, design transformations, conversational onboarding preview, and browser-saved source, writing and section editing. Live AI, automated source imports, public user publishing, payments and the community features are not connected yet. Marcus’s £100 setup is a human service.

THE BACK PAGE / THE BEGINNING

Imagine if you had
your own newspaper.

We’re looking for the first 10. £100. Made with Marcus.